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Marketing 3.0 philip kotler isbn
Marketing 3.0 philip kotler isbn











For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002. Neither the publisher nor author shall be liable for any loss of prot or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

marketing 3.0 philip kotler isbn

#Marketing 3.0 philip kotler isbn professional

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marketing 3.0 philip kotler isbn

No warranty may be created or extended by sales representatives or written sales materials. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specically disclaim any implied warranties of merchantability or tness for a particular purpose. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Copyright C by 2010 by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan. marketing 3.0 From Products to Customers to the Human Spirit PHILIP KOTLER HERMAWAN KARTAJAYA IWAN SETIAWAN JOHN WILEY & SONS, INC. From Products to Customers to the Human Spirit PHILIP KOTLER HERMAWAN KARTAJAYA IWAN SETIAWAN marketing 3.0Ģ. ISBN : 9780470598825 Author : Philip Kotler, Hermawan Kartajaya Publisher : Wiley Dimension Product : 22.9x16.2x2. C.Johnson Kotler is one of the most highly recognized marketing gurus,famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstratetheir relevance to customers at the level of basic values.Marketing 3.0 is the unmatched guide to getting out front ofthis new tide sweeping through the nature of marketing. Explains the future of marketing, along with why most marketersare stuck in the past Examines companies that are ahead of the curve, such as S. In Marketing 3.0, world-leading marketing guru PhilipKotler explains why the future of marketing lies in creatingproducts, services, and company cultures that inspire, include, andreflect the values of target customers. Customers, in turn,are choosing companies and products that satisfy deeper needs forparticipation, creativity, community, and idealism. The new model for marketing-Marketing 3.0-treatscustomers not as mere consumers but as the complex,multi-dimensional human beings that they are.











Marketing 3.0 philip kotler isbn